Hero materials

Find out how the cradle-to-cradle principle revolutionised the construction industry and how Baufritz puts this philosophy into practice.  

Prof. Michael Braungart, renowned process engineer and co-pioneer of the cradle-to-cradle principle, emphasises the importance of sustainability and quality in the construction industry. As CEO of the Environmental Protection Encouragement Agency Internationale Umweltforschung GmbH in Hamburg, he is committed to eco-friendly construction. Together with architects and designers such as William McDonough, he developed the cradle-to-cradle principle that aims to completely return all materials to the biological cycle.


At Baufritz, we believe that building ecologically is not only possible, but essential. The cradle-to-cradle principle inspires us to continuously improve our products and processes and strive to protect the environment. A special focus here is on the use of building materials that are environmentally friendly and a holistic, ecological approach to construction. By building houses with high-quality materials and avoiding harmful chemicals, we protect both their occupants’ health and the environment.

More about Baufritz’s philosophy


Prof. Michael Braungart highlights the importance of reliability and trust when it comes to choosing a building partner. Transparency and accountability take top priority at Baufritz. We set great store by keeping our customers informed about our products and processes and are committed to open and equal communication. Thanks to many years of experience and expertise in building sustainable homes, we can develop individual solutions that meet the highest quality standards.

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Advantages of building with Baufritz


A key aspect of the cradle-to-cradle principle is the idea that products should be beneficial. We implement this philosophy consistently when it comes to developing our products. For example, our patented insulation material “HOIZ” was the first natural product of its kind in the world that not only provides good insulation, but is made without solid wood, thereby minimising its carbon footprint.

More innovations and patents


Awareness of environmental topics is growing worldwide. We want to play an active role in further promoting sustainability and quality in the construction industry. By consistently aligning our processes to ecological principles and fostering a transparent corporate culture, we set the benchmark for sustainable construction.

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  • Carefully curated selection of bespoke Baufritz homes
  • Insights into design & planning services and build process
  • Information regarding sustainability, ecology and natural building materials
  • Expert opinions and experiences of planning individual homes
  • High quality print on SFC® certified recycled paper­

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The catalogues at a glance

Baufritz Catalogue

Enjoy Baufritz on 191 pages - a catalogue full of inspiration for your individual home.

The Home - international projects

International architectural projects from 2100sqft of living space.